In a span of just four years, Atif Aslam has released three albums, won countless awards and has developed a massive following in and outside Pakistan. Its not exactly rags to riches and yet his success story remains unique.
I always dreamed of being a rock star as a kid,” says Atif smiling.
At the age of just 25, Atif Aslam is living his dream.
With three albums to his credit, in a span of four years, the mess of a break-up (with his former band Jal) behind him and a mass appeal that extends all the way out to India and beyond, Atif Aslam’s story is truly unique. He is sitting on a sofa in denims, a polo top and his guitar on his lap when we meet.
It’s a crisp Sunday afternoon and Atif has a hectic schedule ahead. He is flying back to Lahore and is then heading for a massive US, UK and Canada tour.
We meet the morning after the Atif Aslam Lookalike-Singalike contest, where five men, who adore Atif, belt out Atif ditties, imitating his antics, attempting to impersonate the man himself. Atif came to the finale and picked the winner himself.
“It was a little bizarre,” admits Atif and continues, “but a good effort. Some of those guys were confident, others had a decent voice but Gibran matched my style more than the others so it had to be him.”
As a person, Atif is friendly, open and confident. What drives him is his ambition to bowl out the world. He doesn’t look at Asians as his target market. The world is his stage and he is here to perform and entertain.
What sets him apart is his ability to mould himself, that elastic factor.
Whether it is through lending his vocals to Indian films or dancing with Aaminah Haq at the Lux Style Awards or going out all-rock on a single like ‘Hungami Halaat’, Atif is willing to bend and break norms to make his mark.
His latest is his new album, Meri Kahani.
A sharp, conscious turn from his commercially hit album Doorie, and a return to form, the kind one first witnessed on his debut record Jalpari.
Meri Kahani sees Atif don the roles of singer, songwriter and lyricist. But most importantly it sees the various emotions of the man that is Atif Aslam. Not surprisingly, it is a mixed bag. And even though Jalpari remains the best Atif Aslam record, Meri Kahani shows off his skills as an artist and his will to experiment. To make sure that it is his brand of music, Atif brought in Overload men Farhad Humayoun, Shiraz Siddique and Mahmood Rahman to play on the album.
“I did Doorie but afterwards I wanted to do my kind of music. Meri Kahani is just that. It is an album that is filled with personal reflections. I got Overload guys involved because I love their music, especially the Pappu Saeen bit and it was fantastic working with all of them,” says Atif.
The record comes after Atif received severe criticism for Doorie, the smash hit album that consolidated his position firmly in India and Pakistan. At the same time, it brought out criticism on the fact that the album was purely commercial and Indianised.
But Atif has never shied away from criticism. His defense has always been one, breaking into the Bollywood-friendly Indian market.
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